Marketing | Page 3

Sales and Specials: Hooking New Clients

As I previously discussed in my two part post on The Art of Negotiation (Part 1 here, part 2 here), everybody loves a good deal. There isn’t a person alive who can resist a sale or special, especially on a product or service they’ve actually been looking for. Or even on things they haven’t. Impulse […]
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What Is Old Is New Again

The world is cyclical. This is scientifically proven fact. Ice ages come and go, weather patterns change, and then change back. Animals migrate to one area, only to later head back to where they started. This is as true in business as much as it is in nature. Look at how many products that were […]
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Quality Standards: Aim High and Stay High

As I’m sure we’ve all noticed by now, the quality of products and services available these days is dropping at an alarming rate. Extremely expensive consumer electronics appear engineered to break, call centers where clients expect competent and timeless conflict resolution are instead outsourced to countries where the Customer Service Representatives barely speak English and […]
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The Art of Negotiation (Part 2 of 2)

Last week we talked about the art of negotiation from the point of view of the person with a product or service to offer. But there are two sides to every coin, and this week we’ll be looking at the other one. That of the person trying to do the haggling, trying to score themselves […]
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Proper Presentation = Profit

Many of you will probably remember making presentations from school, or worse, your time as a 9-5er. They’re awkward, uncomfortable, nerve-wracking experiences. They’re also essential to success. There will come a time, regardless of your business, where you will be faced with the task of presenting yourself and your business to prospective clients. There isn’t […]
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The Art of Negotiation (Part 1 of 2)

Forget every racial stereotype you’ve ever heard. Everyone on the planet loves to haggle. Everyone loves to try and get a deal. Some may be more aggressive than others (and again, this has nothing to do with race), but in general, everyone will try to get something from you for cheaper than what it’s offered. […]
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Don’t Sell Yourself Short: Time Is Money

As we’re so fond of saying around here, there’s an old saying. “Time is money.” And it is. Time is definitely money. Time you spend doing other things, is time you could be spending making money. As we’ve discussed previously, self-employed people are generally the hardest workers, with the longest hours. That doesn’t mean spend your every […]
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Using Proper Communication Effectively

This is a subject we’ve touched on multiple times on this blog. The reason for that is because it is of the utmost importance in all facets of life, not just business. We’ve talked about how to properly make a good first impression, telling the difference between confidence and cockiness, communicating effectively via social networking, […]
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Instinct: Going With Your Gut

It is the tendency of far too many people out there to over-analyze things. An idea is put forth, and we immediately run over the possible variables and outcomes in our heads. This is without a doubt an important step in making a decision on whether or not to pursue a business venture, but it is by […]
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You’re A Firework, Show The World Your Worth

Last week I spoke about holidays, and the importance of taking the time to enjoy them as your 9-5 brothers and sisters do.  This week, both Canada and the United States celebrate the birth of our respective countries. And to quote a popular television series, “what better way to celebrate the birth of your country […]
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