Web-Based

Make The Most of Your Social Media Accounts

Social media is the single fastest growing method of staying connected with your client base. In today’s ultra-connected world, there is no better way to link up with your clients, providing them with useful information, and getting immediate feedback in return. But you know this already, I’ve written about it before. If you’ve been following […]
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Staying Organized

I want you all to think about a hypothetical situation. For some reason, the government has decided they want to audit your business. They want to see sales reports, payroll, the whole nine yards. There’s just one problem. All these necessary reports are scattered about your home office, strewn haphazardly across multiple areas on multiple […]
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Think Outside The Box? Get Rid of The Box Entirely!

It’s been a while since I’ve started a post with this, so here’s one for nostalgia’s sake. There’s an old saying that goes “think outside the box.” You’ll hear this one a lot in life. Work, school, social interactions, this particular phrase pops up literally everywhere. I’m sure I’ve even said it on this blog […]
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You Should Be Blogging

Every major company and personality has a blog these days. And why wouldn’t we? It’s modern broadcasting, putting out your message and thoughts to wide audience at the click of a button. But there are more reasons than just communicating to have a blog. For one, credibility. A blog is seen as an integral part […]
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King Of Your Domain

Websites have become such an integral part of the business landscape that it can be easy to take them for granted. Everyone’s got one and every business needs one – and that makes them a valuable resource. The flip side of that necessity is that domain names are being registered at a prodigious rate. Technically, […]
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The End Of Secrecy

The poster above may be a relic of World War II, but the notion of keeping secrets to preserve the advantage dates from much further back. The ancient “Art of War” by Sun Tzu includes the advice “[c]onceal your dispositions, and your condition will remain secret, which leads to victory.” More recently, the passage of […]
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Maximizing Your Email List’s Potential

For all I like to talk about social media and how it’s a huge part of online marketing, there is some older technology out there  that can also play a huge part in how you market your business. I speak of course of the good old fashioned email mailing list. I’m sure you’re all familiar […]
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Cyber Monday: The Growing Importance Of The Digital Marketplace

Black Friday has become something of a holiday season legend, known as the day when retail companies are back “in the black” – in other words, making a profit for the year. It’s also the official kick-off of the holiday shopping season. But you know all that. What you may not know is that after […]
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Keep An Open Mind

Every second of every day, the world around us is changing at what can only be described as an alarming rate. In the world of technology, for example, the common household items of today were the stuff of science fiction only a decade or two ago. Don’t believe me? Look at the prevalence of touchscreen […]
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Apps: Connecting With Your Clients

In today’s day and age, smartphones are more prevalent than they’ve ever been. One need only take a look at the people around them as they go about their day to see countless Blackberries, iPhones, and one of the many, many  Android offerings currently on the market. Tablets too are increasingly popular, with almost every major […]
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