Marketing

Knowing The Law

You hear about it almost every day. Another company faced with a multi-million dollar lawsuit, brought forth by a former customer or employee. Another business owner facing charges for illegal practices (more often knowingly than not). Now fortunately, as a small business, your chances of being waylaid with a gigantic seven figure lawsuit are extremely […]
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Make The Most of Your Social Media Accounts

Social media is the single fastest growing method of staying connected with your client base. In today’s ultra-connected world, there is no better way to link up with your clients, providing them with useful information, and getting immediate feedback in return. But you know this already, I’ve written about it before. If you’ve been following […]
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Think Outside The Box? Get Rid of The Box Entirely!

It’s been a while since I’ve started a post with this, so here’s one for nostalgia’s sake. There’s an old saying that goes “think outside the box.” You’ll hear this one a lot in life. Work, school, social interactions, this particular phrase pops up literally everywhere. I’m sure I’ve even said it on this blog […]
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Black Friday: Why It’s Good For All Businesses

For all of our American friends, let me start off by saying a belated happy Thanksgiving to you all! Thanksgiving being yesterday means today is one of the most important days for retailers in the US (and now in Canada), Black Friday. Traditionally the busiest shopping day of the year in the US, today is […]
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Keep It Simple

Whether you’re buying a product, engaging someone’s services, or simply browsing a website, the last thing you want is extra work getting between you and your objective. Maybe it’s filling out a ton of paperwork, or answering too many questions, or getting repeated upsell attempts; no matter the nature of the obstacle, every additional step […]
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Getting The Word Out – Get Gutsy

You want to talk about modern advertising, and lots of buzzwords will come up. “Social.” “Integrated.” “Consumer-focused.” You name it. And hey, why not? They’re all good ideas. But let’s talk about good old fashioned guts. Now, there’s a lot of different kinds of advertising. If you’re making a sales pitch, you’ve got one set […]
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Topping Your Burger

Stop for a minute and think about a hamburger, made just the way you like it. Maybe it’s covered in mayo and ketchup; maybe it’s got no sauces but a bunch of tomatoes. Maybe it’s a veggie burger, or maybe you don’t like burgers at all and you just order macaroni and cheese. But at […]
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Price To Sell

I want to try a little experiment with you all. If you own a smartphone (and you should), pick it up, and go to your phone’s application store (Blackberry App World, Google Play, Apple’s App Store, etc). Now take a look at the most downloaded apps. More specifically, take a look at the prices. Notice […]
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Choosing Your Battleground

When starting up a business and coming up with a plan of attack, there are numerous factors you have to take into account. Many of these have a dollar figure involved, such as operating costs, manufacturing, design, website upkeep, and so on and so forth. But there’s one factor that I’ve noticed a lot of […]
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Maximizing Your Email List’s Potential

For all I like to talk about social media and how it’s a huge part of online marketing, there is some older technology out there  that can also play a huge part in how you market your business. I speak of course of the good old fashioned email mailing list. I’m sure you’re all familiar […]
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