
Give-to-Get and the Business Power of Cooperatives In my article, Working with Charities, I expand on the fact that although most people do a good deed for the simple act of having helped, if examined further these types of feel-good actions can actually benefit a business in lot of ways. Some returns are obvious, like tax deductions, but other rewards are not so obvious; like cross-promotions and marketing value. An...
Recently, I talked about the importance of following up or, failing that, of letting it go and not feeling guilty. But that does leave a pretty important question unanswered: with whom, exactly, are you supposed to follow up? Me, of course! Well, ok, not just me. When you're in business for yourself, you're always on the prowl (so to speak) for new networking opportunities, and that means you'll want to...