Marketing | Page 2

Timing Is Everything

Ever wondered why big budget blockbuster films always seem to come out in the summer or winter, while horror films are generally autumn fare? Why entertainment media in general tends to release in the holiday window, or in the three months directly following? The reason for this is simple. The various companies responsible for their […]
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The Benefits of Cross Promotion

They say two heads are better than one, and in most cases this is true. In the world of business, it can be especially true. Marketing can be a tricky business, especially in today’s world. You need a big, creative hook. Something that will draw people in, and then most importantly, keep them coming back […]
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Crisis Management: When Things Go Very Wrong

Crisis management is a topic that has come up in several forms on my blog before. We’ve talked about using great customer service to avert disaster, how to properly deal with debtors, building rainy-day funds, and even creating time buffers. All of these are important skills to have should a crisis arise. But there are […]
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Keep An Open Mind

Every second of every day, the world around us is changing at what can only be described as an alarming rate. In the world of technology, for example, the common household items of today were the stuff of science fiction only a decade or two ago. Don’t believe me? Look at the prevalence of touchscreen […]
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Is Cold Calling Costing You Money?

There are few things more annoying than sitting down to dinner or drinks with friends, only for your phone to ring with an unsolicited sales call. We’ve all received these calls from time to time (in some cases far more often, in the days before the Do Not Call list getting several calls a day […]
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Apps: Connecting With Your Clients

In today’s day and age, smartphones are more prevalent than they’ve ever been. One need only take a look at the people around them as they go about their day to see countless Blackberries, iPhones, and one of the many, many  Android offerings currently on the market. Tablets too are increasingly popular, with almost every major […]
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Honesty: Always The Best Policy

In a previous article, we discussed how important it is to be honest with yourself. Today, I’ll be getting in to more detail on a point I raised back then, which is the importance of being honest with your clients. We all know repeat business is the key to maximizing your Personal Independent Earnings. This […]
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Launch!

You’ve crunched the numbers. You’ve fine tuned your product. Every i has been dotted, every t crossed. Every conceivable thing you can think of has been taken care of. You’ve planned, you’ve budgeted, you’ve built your team, your marketing is ready to go. It’s time for you to put your business out there in the […]
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The Spirit of Competition

It’s very easy for anyone in any industry to think that competition is a bad thing. After all, there’s somebody else out there offering a similar product or service and making money on it. Money that could be going to you. In fact, nothing could be further from the truth. Competition is actually a very […]
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Keep Them Coming Back For More

This should really be a no-brainer. The key to making any business successful is sustainability. Having a successful launch and making a ton of money at the onset is great. But nothing lasts forever, except perhaps diamonds if you ask Sir Ian Fleming, who incidentally was never officially Knighted, a fact I just found out now […]
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