I’ve spoken at length about “how” to start a business. That is, after all, the primary focus of this blog. But one thing I haven’t really spoken about is “why.” Not why you want to start your own business in the first place of course, that speaks for itself, but why you are starting this […]

I want to try a little experiment with you all. If you own a smartphone (and you should), pick it up, and go to your phone’s application store (Blackberry App World, Google Play, Apple’s App Store, etc). Now take a look at the most downloaded apps. More specifically, take a look at the prices. Notice […]

I’ve been reading a lot about the apocalypse that was supposed to happen today, and pondering whether there were people out there who were actually silly enough to go out and stockpile things to prepare for it. Since you’re reading this instead of huddling in your basement trying to escape impending doom, it’s pretty obvious […]

Ever wondered why big budget blockbuster films always seem to come out in the summer or winter, while horror films are generally autumn fare? Why entertainment media in general tends to release in the holiday window, or in the three months directly following? The reason for this is simple. The various companies responsible for their […]

Everybody loves doing a good deed. I don’t think any of you out there can think of a single time where you did something for someone for altruistic reasons and didn’t feel great about it after. Well what if I told you that altruism could also help your business? As we talked about earlier this […]

They say two heads are better than one, and in most cases this is true. In the world of business, it can be especially true. Marketing can be a tricky business, especially in today’s world. You need a big, creative hook. Something that will draw people in, and then most importantly, keep them coming back […]

Crisis management is a topic that has come up in several forms on my blog before. We’ve talked about using great customer service to avert disaster, how to properly deal with debtors, building rainy-day funds, and even creating time buffers. All of these are important skills to have should a crisis arise. But there are […]

So you’ve been in negotiations with a prospective client for some time (and hopefully been making use of the advice I gave here and here), and you’re just about to put signature to contract and seal the deal. Now comes the hardest part. If any of you have ever worked in telesales (which is an […]

There comes a time in any business, where circumstances will arise that will warrant you making a change to what you’re charging your clients. A pricing change is a fairly common occurrence in any business. Just look at McDonald’s and their “dollar” menu (which is in many places actually over a dollar), or the recent trend […]

Every second of every day, the world around us is changing at what can only be described as an alarming rate. In the world of technology, for example, the common household items of today were the stuff of science fiction only a decade or two ago. Don’t believe me? Look at the prevalence of touchscreen […]