Ever wondered why you're so hooked on those little plastic cards in your wallet? They're not just cards, they're your ticket to a world of rewards and savings. Welcome to the world of loyalty cards. They are a marketing strategy. They have become a staple in our daily shopping. Let's delve deeper to find the strategies behind these loyalty cards. We'll also explore why they're still a hit in today's...
Ever dreamed of turning that passion of yours into a paycheck? You're not alone. Many have made that leap from hobbyist to entrepreneur. They turned their hobbies into profitable businesses. But how do they do it? What's the secret recipe to success? In this article, we'll guide you through the steps you need to turn your hobby into a successful business. Get ready. You're about to start an exciting journey....
Think you've got your digital branding all figured out? Think again. Branded digital isn't just about having a logo and a website. It's about creating a compelling, consistent, and unique online identity. Many businesses struggle with this issue. With the right strategies, you'll stand out online. You'll attract more customers and boost your profits. Dive in to discover how to take your digital branding to the next level. Key Takeaways...
Give-to-Get and the Business Power of Cooperatives In my article, Working with Charities, I expand on the fact that although most people do a good deed for the simple act of having helped, if examined further these types of feel-good actions can actually benefit a business in lot of ways. Some returns are obvious, like tax deductions, but other rewards are not so obvious; like cross-promotions and marketing value. An...
In today's day and age, smartphones are more prevalent than they've ever been. One need only take a look at the people around them as they go about their day to see countless Blackberries, iPhones, and one of the many, many Android offerings currently on the market. Tablets too are increasingly popular, with almost every major electronics manufacturer in business today having one on the market. People are connected to the...
In a previous article, we discussed how important it is to be honest with yourself. Today, I'll be getting in to more detail on a point I raised back then, which is the importance of being honest with your clients. We all know repeat business is the key to maximizing your Personal Independent Earnings. This is irrefutable cold hard fact. But in order to earn the repeat business you desire,...
You've crunched the numbers. You've fine tuned your product. Every i has been dotted, every t crossed. Every conceivable thing you can think of has been taken care of. You've planned, you've budgeted, you've built your team, your marketing is ready to go. It's time for you to put your business out there in the world for all to see. Nervous? Don't be. This is probably the hardest part of...
It's very easy for anyone in any industry to think that competition is a bad thing. After all, there's somebody else out there offering a similar product or service and making money on it. Money that could be going to you. In fact, nothing could be further from the truth. Competition is actually a very good thing. You see, with a competing service out there, it inspires you to try...
As I previously discussed in my two part post on The Art of Negotiation (Part 1 here, part 2 here), everybody loves a good deal. There isn't a person alive who can resist a sale or special, especially on a product or service they've actually been looking for. Or even on things they haven't. Impulse buys play a big role in pulling in business during a special offer as well....
You hear about it almost every day. Another company faced with a multi-million dollar lawsuit, brought forth by a former customer or employee. Another business owner facing charges for illegal practices (more often knowingly than not). Now fortunately, as a small business, your chances of being waylaid with a gigantic seven figure lawsuit are extremely low, though the possibility of being sued should something along the way be less than...