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Clear Beats Clever

Everybody loves a clever marketing campaign. You’ve certainly seen a catchy ad on TV or in the newspaper before, and during the Super Bowl companies often compete to have the most eye-catching and memorable commercial. It’s great fun. But is it helpful? Do you remember the most clever ad from the last Super Bowl? I […]

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Getting Along

Working together with a partner or a team can have great benefits for any business: more hands available to get work done, more eyes open for opportunities and pitfalls, and more brains pitching ideas and coming up with solutions. Building a strong team and leading new team members to greater success is also personally rewarding […]

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