The "Sharing Economy" is a term that's been in use for some time now, but it really came into its own during 2013. When people talked about the sharing economy, they were talking about companies like Zipcar, AirBnB, and Car2go. What these companies have in common is that they use modern digital technology to enable customers to efficiently share resources among a community. Now in 2019 we refer to the...

Power is the sort of word that everyone defines a little differently. The issue is complicated by the many different kinds of power available; people tend to think first about positional power (for example, the Presidency is a position with a lot of power). One commonality to each definition, however, is that power includes the ability to get things done. To be effective, you need to know what kind of power you have...

They say two heads are better than one, and in most cases this is true. In the world of business, it can be especially true. Marketing can be a tricky business, especially in today's world. You need a big, creative hook. Something that will draw people in, and then most importantly, keep them coming back for more. So you've got a solid marketing campaign, and you're doing alright for yourself,...