Avon Products is a company that's well known and well respected in neighborhoods around the world. Avon has marketed cosmetics and personal care products since 1886 - clearly an enduring business model. Although Avon's products are not unique, the business model that the company employs enables it to stand out in a crowded field of competitors. Rather than rely on the traditional retail marketing structure, Avon employs a network of semi-independent affiliates...
Whether you're buying a product, engaging someone's services, or simply browsing a website, the last thing you want is extra work getting between you and your objective. Maybe it's filling out a ton of paperwork, or answering too many questions, or getting repeated upsell attempts; no matter the nature of the obstacle, every additional step is going to add to your frustration. Now, flip that around and come at it...
Nobody likes spam. It’s that simple. But there aren’t many people out there who like being left in the dark, either, and as an entrepreneur, you need to make effective use of every tool at your disposal to ensure that you get your message out to your target market. There’s no denying that email remains one of the most cost-effective and quickest methods of communicating with your client and customer...
I want to try a little experiment with you all. If you own a smartphone (and you should), pick it up, and go to your phone's application store (Blackberry App World, Google Play, Apple's App Store, etc). Now take a look at the most downloaded apps. More specifically, take a look at the prices. Notice anything? Apps generally fall into three categories. Free, which is, well, pretty obvious. Premium, which...
When starting up a business and coming up with a plan of attack, there are numerous factors you have to take into account. Many of these have a dollar figure involved, such as operating costs, manufacturing, design, website upkeep, and so on and so forth. But there's one factor that I've noticed a lot of people don't take into account. For some, it's simply because it never really comes up....
For all I like to talk about social media and how it's a huge part of online marketing, there is some older technology out there that can also play a huge part in how you market your business. I speak of course of the good old fashioned email mailing list. I'm sure you're all familiar with them. You only really need to take a look at your email inbox, and...
Whether you're buying a product, engaging someone's services, or simply browsing a website, the last thing you want is extra work getting between you and your objective. Maybe it's filling out a ton of paperwork, or answering too many questions, or getting repeated upsell attempts; no matter the nature of the obstacle, every additional step is going to add to your frustration. Now, flip that around and come at it...
For all of our American friends, let me start off by saying a belated happy Thanksgiving to you all! Thanksgiving being yesterday means today is one of the most important days for retailers in the US (and now in Canada), Black Friday. Traditionally the busiest shopping day of the year in the US, today is the day on which many businesses turn so much of a profit, that in a...
Ever wondered why big budget blockbuster films always seem to come out in the summer or winter, while horror films are generally autumn fare? Why entertainment media in general tends to release in the holiday window, or in the three months directly following? The reason for this is simple. The various companies responsible for their release have tracked when they do well and when they don't, and adjusted their release...
They say two heads are better than one, and in most cases this is true. In the world of business, it can be especially true. Marketing can be a tricky business, especially in today's world. You need a big, creative hook. Something that will draw people in, and then most importantly, keep them coming back for more. So you've got a solid marketing campaign, and you're doing alright for yourself,...