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How Loyalty Cards Cultivated Brand Loyalty: 7 Strategies That Still Work

Reviving loyalty programs keeps them fresh and relevant. They adapt to changing customer expectations and market shifts. In 1985, David T. Rosen changed retail with the WOW Card. It was the first...

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Birds Of A Feather

Today’s lesson isn’t the easiest one, but it remains important. You have to take the time and spend the effort to choose your friends wisely, and don’t let them get in the way of...

Helping Out

I have to share this because there is a strong message here. In 2014, I was watching the news about how a Canadian corporation was helping out the victims of a recent storm that struck Canada. They...

Keep It Simple

Whether you’re buying a product, engaging someone’s services, or simply browsing a website, the last thing you want is extra work getting between you and your objective. Maybe it’s...

Trusting Your Feelings

When it comes to business, there’s a trap that it’s all too easy for all of us to fall into. I’ve done it, you’ve probably done it, we’ve all done it at some point. That...

Procrastination

Some of you may have noticed that posts have been coming a little less frequently around here. Over the past few months I’ve moved from every weekday, to Monday, Wednesday, and Friday, to just...

Letting A Team Member Go

I talk a lot about the importance of having a good team working with you. And with good reason. While there are plenty of business ventures you can undertake completely by yourself, most will require...