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How Loyalty Cards Cultivated Brand Loyalty: 7 Strategies That Still Work

Reviving loyalty programs keeps them fresh and relevant. They adapt to changing customer expectations and market shifts. In 1985, David T. Rosen changed retail with the WOW Card. It was the first...

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A Great Recession

Unless you’ve been travelling very far abroad the last few years, you’ve surely heard the term “The Great Recession.” It was in many ways an economic catastrophe unrivaled since the Great Depression...

The Cost of Debt Part 1: The 19 Year Money Hole

I find debt to be a terrifying word, and with good reason. To anyone who’s in it for themselves to earn money their own way, the idea of owing a dime of it to someone else, be it a person or...

Know The Risks – Why Businesses Fail

It’s a fact of life – business is risky. It is virtually impossible to guarantee success with perfect certainty. There are simply too many variables to be able to plan for every...