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How Loyalty Cards Cultivated Brand Loyalty: 7 Strategies That Still Work

Reviving loyalty programs keeps them fresh and relevant. They adapt to changing customer expectations and market shifts. In 1985, David T. Rosen changed retail with the WOW Card. It was the first...

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Professionalism

As the leader of your business, you are its public face. When people think of your business, you are who they picture in their head. You’re the general, the president, the alpha lion, and a few...

Prioritize

One of the best bits of business advice I can possibly give is to prioritize your work. Get the most important, time sensitive stuff finished first, and then work your way down the list. Well...

Winter Is Coming

Looking at the current weather report, perhaps I should have titled this article “Winter Is Here”, but it just doesn’t have the same ring to it (nor does it reference Game of...

Exit, Stage Left

A topic that’s seldom come up on this blog before, though one that is incredibly important, is what to do when a business fails. We’ve already established that things will go wrong, and that there’s a...

Working With Charities

Everybody loves doing a good deed. I don’t think any of you out there can think of a single time where you did something for someone for altruistic reasons and didn’t feel great about it...

The Benefits of Cross Promotion

They say two heads are better than one, and in most cases this is true. In the world of business, it can be especially true. Marketing can be a tricky business, especially in today’s world. You...