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How Loyalty Cards Cultivated Brand Loyalty: 7 Strategies That Still Work

Reviving loyalty programs keeps them fresh and relevant. They adapt to changing customer expectations and market shifts. In 1985, David T. Rosen changed retail with the WOW Card. It was the first...

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Women In The Business World

This is going to be a touchy subject for some. I will do my absolute best to be as sensitive on this subject as possible, but I am not a perfect human being (none of us are), so I may inadvertently...

Play The Long Game

I’ve spoken a lot about various personality traits over the course of my time writing this blog. It takes a certain kind of person to cast off the shackles of the 9-5 world and strike out on...

Know Your Power

Power is the sort of word that everyone defines a little differently. The issue is complicated by the many different kinds of power available; people tend to think first about positional power (for...

Price To Sell

I want to try a little experiment with you all. If you own a smartphone (and you should), pick it up, and go to your phone’s application store (Blackberry App World, Google Play, Apple’s...

Don’t Constrain Yourself

Hopefully, you don’t know what it’s like to be in prison and have your options tightly constrained by an outside agency. But that doesn’t mean you don’t have any constraints. Laws, other people...

Be Confident!

The title really says it all, doesn’t it? There have been numerous studies done over the years that people are more likely to listen to someone who exudes an air of confidence. This is actually...