Keep Them Coming Back For More

This should really be a no-brainer. The key to making any business successful is sustainability. Having a successful launch and making a ton of money at the onset is great. But nothing lasts forever, except perhaps diamonds if you...

Always Have A Backup Plan

Since I began my time on this blog, I have (for the most part) always tried to take the optimistic view. And with good reason, as that's how I feel. You are going to succeed. It is not...

Getting Better Feedback

Getting feedback from your customers is the single best way to identify ways in which your business can improve. Looking at it from the inside is all well and good, but you're too close to it, making it...

The Customer (Isn’t Always Right)

I'm sure everyone reading this is familiar with the 19th century expression, "The customer is always right." I'm sure many of you have even used it at one point or another. The idea was actually fairly innovative for...

Avoid Complacency

Ahh complacency, the easiest trap for any business to fall in to. Let's say your business is up and running, you have a dedicated client base, and you're experiencing steady, or increasing revenue. Sounds pretty great, doesn't it?...

Black Friday: Why It’s Good For All Businesses

For all of our American friends, let me start off by saying a belated happy Thanksgiving to you all! Thanksgiving being yesterday means today is one of the most important days for retailers in the US (and now...

The Benefits of Cross Promotion

They say two heads are better than one, and in most cases this is true. In the world of business, it can be especially true. Marketing can be a tricky business, especially in today's world. You need a...

Adjusting Your Rates

There comes a time in any business, where circumstances will arise that will warrant you making a change to what you're charging your clients. A pricing change is a fairly common occurrence in any business. Just look at McDonald's...

Is Insurance Necessary?

I've been reading a lot about the apocalypse that was supposed to happen today, and pondering whether there were people out there who were actually silly enough to go out and stockpile things to prepare for it. Since...

The Carrot and The Stick

The concept of the carrot and the stick is something that most people should be familiar with. The earliest recorded use of the phrase was in December 1948 in The Economist magazine. The concept is drawn from the...