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How Loyalty Cards Cultivated Brand Loyalty: 7 Strategies That Still Work

Reviving loyalty programs keeps them fresh and relevant. They adapt to changing customer expectations and market shifts. In 1985, David T. Rosen changed retail with the WOW Card. It was the first...

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Why We Do What We Do

Hello everyone! By the time this post reaches you, I will either be at the airport, or on a plane on my way back from the Dominican Republic. Some of my team and I have been down here since Tuesday...

Connecting Your Work With Your Reward

Picture this: you’re at your job, working on a typical day’s work. Your boss comes over and says that something major has happened, and the company needs you to take on an extra task. What do you say?...

Haste Makes Waste…But So Does Waiting Too Long

I have talked extensively about picking the right moment, not overextending yourself, choosing the correct path, all great advice, but all with an overarching theme. Waiting. Waiting, picking your...

Cyber Monday: The Growing Importance Of The Digital Marketplace

Black Friday has become something of a holiday season legend, known as the day when retail companies are back “in the black” – in other words, making a profit for the year...

Black Friday: Why It’s Good For All Businesses

For all of our American friends, let me start off by saying a belated happy Thanksgiving to you all! Thanksgiving being yesterday means today is one of the most important days for retailers in the US...

Timing Is Everything

Ever wondered why big budget blockbuster films always seem to come out in the summer or winter, while horror films are generally autumn fare? Why entertainment media in general tends to release in the...