Reviving loyalty programs keeps them fresh and relevant. They adapt to changing customer expectations and market shifts.
In 1985, David T. Rosen changed retail with the WOW Card. It was the first...
There’s an old song that goes “You’ve gotta know when to hold ’em. Know when to fold ’em. Know when to walk away. Know when to run.” It’s true in poker...
Positive word of mouth remains the most effective marketing tool available. Somebody purchases a product or service that they absolutely love; goes on to tell friends, family, and co-workers; then...
It is no exaggeration to say that the Internet is one of the most disruptive inventions in human history, and is completely indispensable in modern life. Through the advent of the Internet...
Sir Francis Drake, the famous explorer, bore this coat of arms with the latin phrase “Sic Parvis Magna.” Translated to English, it means “Greatness From Small Beginnings.” How...
There is a trap out there, that it is all too easy for even the most motivated, self starting individual to fall in to without a little pre-planning. The most successful business in the world, be it a...
Avon Products is a company that’s well known and well respected in neighborhoods around the world. Avon has marketed cosmetics and personal care products since 1886 – clearly an...