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How Loyalty Cards Cultivated Brand Loyalty: 7 Strategies That Still Work

Reviving loyalty programs keeps them fresh and relevant. They adapt to changing customer expectations and market shifts. In 1985, David T. Rosen changed retail with the WOW Card. It was the first...

Blog Post

Give-to-Get and the Business Power of Cooperatives

Give-to-Get and the Business Power of Cooperatives In my article, Working with Charities, I expand on the fact that although most people do a good deed for the simple act of having helped, if examined...

A New Year, A New Beginning

http://www.youtube.com/watch?v=rId95N2teUc Well here we are my friends, the penultimate day of 2020. It’s been quite the year for my team and I. I launched this blog way back in March...

A Fresh Start

The New Year’s resolution is an ancient tradition, and it remains extremely popular to this day. Of course, keeping up with those resolutions is a lot harder than making them! That’s...

Happy Holidays

We live in a fast-paced, hectic world. There are so many factors shaping our lives and pulling us in different directions. As a result, there is a unique and special joy that comes from taking a day...

Happy Holidays from David T. Rosen and Team!

There were several points over the past couple of weeks where I could have posted this up, but for one reason or another it happened to fall on today, which for many of you out there is the night...

Is Insurance Necessary?

I’ve been reading a lot about the apocalypse that was supposed to happen today, and pondering whether there were people out there who were actually silly enough to go out and stockpile things to...