Sales and Specials: Hooking New Clients
As I previously discussed in my two part post on The Art of Negotiation (Part 1 here, part 2 here), everybody loves a good deal. There isn't a person alive who can resist a sale or special, especially...
Avoid Complacency
Ahh complacency, the easiest trap for any business to fall in to. Let's say your business is up and running, you have a dedicated client base, and you're experiencing steady, or increasing revenue. Sounds pretty great, doesn't it?...
Black Friday: Why It’s Good For All Businesses
For all of our American friends, let me start off by saying a belated happy Thanksgiving to you all! Thanksgiving being yesterday means today is one of the most important days for retailers in the US (and now...
Timing Is Everything
Ever wondered why big budget blockbuster films always seem to come out in the summer or winter, while horror films are generally autumn fare? Why entertainment media in general tends to release in the holiday window, or in...
The Benefits of Cross Promotion
They say two heads are better than one, and in most cases this is true. In the world of business, it can be especially true. Marketing can be a tricky business, especially in today's world. You need a...