Don’t Be Evil: Avoiding A Bad Reputation
By now most people should be familiar with Google's infamous semi-informal company motto, "Don't Be Evil." This is a wonderful standard which every company, large or small, should try and hold itself to. That goes for all of...
Knowing The Law
You hear about it almost every day. Another company faced with a multi-million dollar lawsuit, brought forth by a former customer or employee. Another business owner facing charges for illegal practices (more often knowingly than not). Now fortunately,...
Trusting Your Feelings
When it comes to business, there's a trap that it's all too easy for all of us to fall into. I've done it, you've probably done it, we've all done it at some point. That trap is this:...
Getting The Word Out – Get Gutsy
You want to talk about modern advertising, and lots of buzzwords will come up. "Social." "Integrated." "Consumer-focused." You name it. And hey, why not? They're all good ideas. But let's talk about good old fashioned guts. Now, there's...
Letting A Team Member Go
I talk a lot about the importance of having a good team working with you. And with good reason. While there are plenty of business ventures you can undertake completely by yourself, most will require you to work...