![Follow Up Or Fall Behind, David T Rosen, Marketing Expert](https://sp-ao.shortpixel.ai/client/to_webp,q_lossy,ret_img,w_1800,h_1200/https://davidtrosen.com/wp-content/uploads/2014/06/determination.jpg)
If you've been in business for any length of time, you've experienced the feeling of an exciting new lead. Maybe you found a lead on new business, or maybe you were the new lead and had been tipped off to a fresh new product or service you thought might be interesting. In either case, however, the lead is a dead-end if it never gets followed up. No matter how excited a person...