Nobody likes spam. It’s that simple. But there aren’t many people out there who like being left in the dark, either, and as an entrepreneur, you need to make effective use of every tool at your disposal to ensure that you get your message out to your target market. There’s no denying that email remains one of the most cost-effective and quickest methods of communicating with your client and customer...

If you've been in business for any length of time, you've experienced the feeling of an exciting new lead. Maybe you found a lead on new business, or maybe you were the new lead and had been tipped off to a fresh new product or service you thought might be interesting. In either case, however, the lead is a dead-end if it never gets followed up. No matter how excited a...