Reviving loyalty programs keeps them fresh and relevant. They adapt to changing customer expectations and market shifts.
In 1985, David T. Rosen changed retail with the WOW Card. It was the first...
Crisis management is a topic that has come up in several forms on my blog before. We’ve talked about using great customer service to avert disaster, how to properly deal with debtors, building...
I think it’s a pretty safe bet that most of us in our working lives has had one of those bosses who sits back and doesn’t do any of the work themselves. They sit in their office playing on...
I want to tell you all a little story. This particular story involves one of the members of my own personal team. This particular team member had a fairly old PC at home. As he’s a music...
So you’ve been in negotiations with a prospective client for some time (and hopefully been making use of the advice I gave here and here), and you’re just about to put signature to...
Getting feedback from your customers is the single best way to identify ways in which your business can improve. Looking at it from the inside is all well and good, but you’re too close to it...
There comes a time in any business, where circumstances will arise that will warrant you making a change to what you’re charging your clients. A pricing change is a fairly common occurrence...