Reviving loyalty programs keeps them fresh and relevant. They adapt to changing customer expectations and market shifts.
In 1985, David T. Rosen changed retail with the WOW Card. It was the first...
Who are your real teachers and what lessons did they teach you? You will need to read to the end to find who mine are. My philosophy is this: “Education is great, but don’t let it hold you back.”...
There are a lot of choices available to today’s entrepreneur. In fact, in many situations, the available choices can be so numerous as to be overwhelming. It’s not uncommon to be stressed...
When starting up a business and coming up with a plan of attack, there are numerous factors you have to take into account. Many of these have a dollar figure involved, such as operating costs...
For all I like to talk about social media and how it’s a huge part of online marketing, there is some older technology out there that can also play a huge part in how you market your...
I’m sure everyone reading this is familiar with the 19th century expression, “The customer is always right.” I’m sure many of you have even used it at one point or another. The...
Ahh complacency, the easiest trap for any business to fall in to. Let’s say your business is up and running, you have a dedicated client base, and you’re experiencing steady, or increasing...