Blog

How Loyalty Cards Cultivated Brand Loyalty: 7 Strategies That Still Work

Reviving loyalty programs keeps them fresh and relevant. They adapt to changing customer expectations and market shifts. In 1985, David T. Rosen changed retail with the WOW Card. It was the first...

Blog Post

Making The Most Of Your Smartphone

Maybe you don’t have a smartphone. If not, this is your day off. Go out and have a beer or two and ruminate on the simple, unencumbered life you’ve chosen. For the rest of us, put the...

Get Up Earlier. Sorry.

Yeah, I know. You didn’t want to hear this one. All the big business blogs and journals talk about how the most successful get more done by noon than most people do all day, and they do it by...

Always Have A Backup Plan

Since I began my time on this blog, I have (for the most part) always tried to take the optimistic view. And with good reason, as that’s how I feel. You are going to succeed. It is not a matter...

Find Your Competition

At the 2010 Olympics, Canadians had a proud day in celebrating the success of their women’s hockey team. With the world watching, Canada’s team played an incredible match against their...

Deferred Gratification

We live in fast-paced world with plenty to keep you distracted. What’s more, we evolved to crave the instant, the immediate response or sensation. It’s an instinct to which society now...

The “Sharing Economy” makes room for the “Cooperative Age”

The “Sharing Economy” is a term that’s been in use for some time now, but it really came into its own during 2013. When people talked about the sharing economy, they were talking...