Reviving loyalty programs keeps them fresh and relevant. They adapt to changing customer expectations and market shifts.
In 1985, David T. Rosen changed retail with the WOW Card. It was the first...
You may not know this, but today is my birthday (I’m turning 24, of course), and I’d like to do something a little difference. Most people like to make resolutions on New Year’s Eve...
Starting, building, and managing a business may be your best chance to earn a real return on your investment, but it’s no cakewalk. The small business failure rate is substantial – in fact, on average...
It’s an all too common tale: you’re at a convention, panel, or meeting and you spend the day making new connections. It’s an exciting feeling and you can envision all the ways the...
The brain is tricky thing. It’s the most important organ in the body, yet also the least well understood. However, scientists have spent years unlocking its complexity, and although they have...
What’s the best source of customers? Is it Facebook? Twitter? Old fashioned television commercials? Networking at industry events? Each of these avenues offers a number of advice columns, even...
The poster above may be a relic of World War II, but the notion of keeping secrets to preserve the advantage dates from much further back. The ancient “Art of War” by Sun Tzu includes the...