Reviving loyalty programs keeps them fresh and relevant. They adapt to changing customer expectations and market shifts.
In 1985, David T. Rosen changed retail with the WOW Card. It was the first...
Throughout the natural world, you’ll find that physical and biological forces almost always take the path of least resistance. This effect is so prevalent, in fact, that there’s a...
Whether you’re buying a product, engaging someone’s services, or simply browsing a website, the last thing you want is extra work getting between you and your objective. Maybe it’s...
Let me lay it out straight for you – you’re going to fail. Sounds harsh, doesn’t it? But it’s true. At some point, in some way, you’re going to fail. And I’m going...
You’re busy. There’s no doubt about it. Whether you’re already in business for yourself full time, moonlighting on the side, or still working entirely for somebody else, odds are good that you’ve got...
It’s a fact of life that there’s always more work to be done. It wouldn’t be hard to spend all your waking hours working on your business, and in fact many entrepreneurs do just that...
I’ve spoken at length about “how” to start a business. That is, after all, the primary focus of this blog. But one thing I haven’t really spoken about is “why.” Not...