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How Loyalty Cards Cultivated Brand Loyalty: 7 Strategies That Still Work

Reviving loyalty programs keeps them fresh and relevant. They adapt to changing customer expectations and market shifts. In 1985, David T. Rosen changed retail with the WOW Card. It was the first...

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Confidence, Or Cockiness? Know The Difference

There is a line from the original Star Wars film Episode IV: A New Hope, spoken by Harrison Ford’s character Han Solo to Mark Hamil’s Luke Skywalker during a pitched battle in space. While...

Great Customer Service: A Key To Success

It’s as inevitable as death and taxes: everyone reading this has, at one point or another, had to call in to a company’s customer service line. You know the drill – get bounced...

Increasing Your Yield

Any retirement professional can tell you that you need to invest your earnings in order to retire in comfort. They might tell you to look at bonds – debt issued by corporations or municipalities – and...

Know Your Limits

In my last post, I touched on how to choose potential business opportunities after exploring your many options. The flip side of that equation, however, is just as important. While you’ll...

Finding Your Path

There are millions – perhaps even billions – of business opportunities out there, in just about every industry you can imagine (and some that are yet to be imagined). With so many options...

The Art Of Small Talk

Recently, I talked about the importance of following up or, failing that, of letting it go and not feeling guilty. But that does leave a pretty important question unanswered: with whom, exactly, are...