Reviving loyalty programs keeps them fresh and relevant. They adapt to changing customer expectations and market shifts.
In 1985, David T. Rosen changed retail with the WOW Card. It was the first...
I’m not a writer, per se. Sure, I do a lot of writing (and communicating in general), but my real passions are business and helping people. Writing is one of the tools in my toolbox to help me...
Last week I spoke about holidays, and the importance of taking the time to enjoy them as your 9-5 brothers and sisters do. This week, both Canada and the United States celebrate the birth of our...
It’s just about that time of year again, when the vast majority of 9-5ers in North America get the day off (with pay) to relax, spend time with their families, enjoy some fun activities (like...
In the old days, things were a lot simpler. Coming to terms on an agreement was as simple as a handshake and giving your word, and in most cases, people stuck to it. Regrettably, those days are long...
It won’t surprise anybody to hear that the recent recession caused average wages in the United States, Canada, and around the world to take a beating. Workers everywhere have been suffering through a...
You want to talk about modern advertising, and lots of buzzwords will come up. “Social.” “Integrated.” “Consumer-focused.” You name it. And hey, why not?...