Blog

How Loyalty Cards Cultivated Brand Loyalty: 7 Strategies That Still Work

Reviving loyalty programs keeps them fresh and relevant. They adapt to changing customer expectations and market shifts. In 1985, David T. Rosen changed retail with the WOW Card. It was the first...

Blog Post

To Do Lists Are Handy, But Consider A Done List

I’ve got a to-do list that’s a mile long, it sometimes feels, and I’m sure you can relate. My list is important, and it helps me focus on what I need to accomplish and prioritize my...

Managing Feedback

In many ways, your business is like an organic life form – it grows, it consumes resources and converts them into other resources, and if neglected it decays and eventually dies. It makes sense that...

Communicate, Don’t Market

Nobody likes spam. It’s that simple. But there aren’t many people out there who like being left in the dark, either, and as an entrepreneur, you need to make effective use of every tool at your...

Follow Up Or Fall Behind

Let them know that you'll be following up, and when - and then be sure you make it on time. That punctuality is like a free endorsement of your product or service...

Enjoy Yourself!

People talk about business when they’re getting serious. “Let’s get down to business.” “It’s business time.” “She’s all business.” And that’s no surprise – we live in a culture that takes business...

Take A Cue From France

France, like much of Europe, takes a much more relaxed view of work and its place in life. The nation is known for a supportive labour regulatory framework and the 35 hour work-week (Germany also has...