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How Loyalty Cards Cultivated Brand Loyalty: 7 Strategies That Still Work

Reviving loyalty programs keeps them fresh and relevant. They adapt to changing customer expectations and market shifts. In 1985, David T. Rosen changed retail with the WOW Card. It was the first...

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The Cost of Debt Part 2: Drowning Your Business In Red

Happy Friday everyone! Welcome to the continuation of Wednesday’s article on The Cost of Debt. At the end of the article I asked you all to think how having so much interest accumulate on a...

What Is Old Is New Again

The world is cyclical. This is scientifically proven fact. Ice ages come and go, weather patterns change, and then change back. Animals migrate to one area, only to later head back to where they...

Make The Most of Your Social Media Accounts

Social media is the single fastest growing method of staying connected with your client base. In today’s ultra-connected world, there is no better way to link up with your clients, providing...

Quality Standards: Aim High and Stay High

As I’m sure we’ve all noticed by now, the quality of products and services available these days is dropping at an alarming rate. Extremely expensive consumer electronics appear engineered...

The Art of Negotiation (Part 2 of 2)

Last week we talked about the art of negotiation from the point of view of the person with a product or service to offer. But there are two sides to every coin, and this week we’ll be looking at...

Choosing Your Product: Identify A Need

So you’ve decided to step out of the 9-5 world and take your first step on your path to PIE. You’re motivated. You’re focused. You feel ready for anything. You’re Muhammad Ali...