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How Loyalty Cards Cultivated Brand Loyalty: 7 Strategies That Still Work

Reviving loyalty programs keeps them fresh and relevant. They adapt to changing customer expectations and market shifts. In 1985, David T. Rosen changed retail with the WOW Card. It was the first...

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The Spirit of Competition

It’s very easy for anyone in any industry to think that competition is a bad thing. After all, there’s somebody else out there offering a similar product or service and making money on it...

Find Your Pace

If you’re like me (and you must be at least a little, if you’re walking the path to PIE), you are a highly motivated, self-starting individual. You have an unending drive for success. You...

Sales and Specials: Hooking New Clients

As I previously discussed in my two part post on The Art of Negotiation (Part 1 here, part 2 here), everybody loves a good deal. There isn’t a person alive who can resist a sale or special...

Knowing The Law

You hear about it almost every day. Another company faced with a multi-million dollar lawsuit, brought forth by a former customer or employee. Another business owner facing charges for illegal...

Expanding Out of Your Home

Let me throw out a hypothetical situation at you, dear readers. You’ve been in business for yourself for a while. Your business, and consequently your Personal Independent Earnings, have grown...

Finding Your Inspiration

I want to tell you all a story. A long, long time ago there was a man. This man was, much like all of us, a very highly motivated and driven individual. He worked unbelievably hard at everything he...