Hi, I’m David T Rosen, and it is my privilege and honor to use this space to share my experiences as an entrepreneur and business leader. I’m quite busy, as you can imagine, but I like to stop in here from time to time and post my thoughts about life, business, and the ongoing transition to a new economic structure that emphasizes – indeed, requires – individual entrepreneurial endeavor. Or as I call it, the Cooperative Age. I hope you find it as enlightening as I have!
How Loyalty Cards Cultivated Brand Loyalty: 7 Strategies That Still Work
April 14, 2024
Reviving loyalty programs keeps them fresh and relevant. They adapt to changing customer expectations and market shifts.
In 1985, David T. Rosen changed retail with the WOW Card. It was the first loyalty card program.
